Organic Tourism is a social movement in Thailand based on inclusive business model and Sufficiency Economy Philosophy. It involves all players in the Thai travel industry, led by the private sector. The movement aims to build a more sustainable food system using Organic Tourism as a tool. Organic Tourism empowers everyone in the organic value chain to become collective leaders for change, addressing economic, environmental and social problems.
Organic Tourism is far more than just tourists visiting organic farms. It involves hotels, restaurants, supermarkets etc, buying produce from local farmers and communicate to their customers the importance of organic food. The fact that organic is not only good for their health, but also kind to the environment and supports local farmers. Farm visits can be considered as additional activities to bring their customers to meet and understand the farmers. In this way, farmers’ livelihood will not be over exploited, thus rendering Organic Tourism sustainable.
Organic Tourism in Thailand is coordinated by Sustainable Food Lab (Thailand), a social enterprise which assumes the role as backbone organisation in this system change. The movement is now funded by the Thai Health Promotion Foundation, the Sookjai Foundation and the Tourism Authority of Thailand (TAT). Organic Tourism is being promoted to the GMS countries by Mekhong Tourism.